Heart Song, the much anticipated new custom made bridal and accessory collection by Melbourne bridal designer Cathleen Jia was launched recently at an exclusive event. This special showing of the new collection was held at the designer’s intimate Elsternwick boutique on Thursday the 28th May. Photographed by Hello Darling, the event showcased the Heart Song bridal gowns and accessories through a personal salon style parade and an amazing fashion video by Bottlebrush Films.
His and Hers Dessert Table treated guests with a scrumptious dessert while the champagne flowed as brides to be enjoyed the inspiration.
Inspired by the retro era, Heart Song was created from the designer’s heart to reflect a bride’s inner message and beauty; all whilst maintaining timeless bridal silhouettes. Cathleen Jia gowns are truly breathtaking, drawing inspirations from vintage designs with a modern twist; she creates unique pieces for style conscious brides.
BRIDAL GOWNS Cathleen Jia
PHOTOGRAPHY Hello Darling
HAIR & MAKE UP The Rumours are True
STYLING Ruffles and Bells
FLOWERS Lulu Bird
DESSERT TABLE His and Hers Dessert Table
VIDEOGRAPHY Bottle Brush Films
CAKE & GOODIE BAG COOKIE Sweet Bakes
VINTAGE CHAIRS & LIGHT INSTALLATION An Eccentric Bunch