Cathleen Jia’s Heart Song Launch Event

Heart Song, the much anticipated new custom made bridal and accessory collection by Melbourne bridal designer Cathleen Jia was launched recently at an exclusive event.  This special showing of the new collection was held at the designer’s intimate Elsternwick boutique on Thursday the 28th May.  Photographed by Hello Darling, the event showcased the Heart Song bridal gowns and accessories through a personal salon style parade and an amazing fashion video by Bottlebrush Films.

His and Hers Dessert Table treated guests with a scrumptious dessert while the champagne flowed as brides to be enjoyed the inspiration.

Inspired by the retro era, Heart Song was created from the designer’s heart to reflect a bride’s inner message and beauty; all whilst maintaining timeless bridal silhouettes. Cathleen Jia gowns are truly breathtaking, drawing inspirations from vintage designs with a modern twist; she creates unique pieces for style conscious brides.

 

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Cathleen Jia BTS | Heart Song Collection from Bottlebrush Films on Vimeo.

 

BRIDAL GOWNS Cathleen Jia

PHOTOGRAPHY Hello Darling

HAIR & MAKE UP The Rumours are True

STYLING Ruffles and Bells

FLOWERS Lulu Bird

DESSERT TABLE His and Hers Dessert Table

VIDEOGRAPHY Bottle Brush Films

CAKE & GOODIE BAG COOKIE Sweet Bakes

VINTAGE CHAIRS & LIGHT INSTALLATION An Eccentric Bunch